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Thebrandnewgeneration

Get 20% Off The Studio Set

Offer Ends 1st Jan 2026 CODE: EARLYBIRD20

BELIEVE

IN YOUR

WORLD

Born from imagination.
Rooted in belief.
Made in South-east LDN

Designed in South London.

Hand-finished.

Limited Drop.

FROM SKETCHBOOK TO TEE'S.
NOW THE STREETS.

The First Drop

Do You Want A Bag With That?

Tote's

The Olive Tee

Edgy graphic tees - Rough lines, loud vibes, and just the right amount of chaos

The Olive Tee

The Olive Tee

Hand-Drawn Originals

What you wear starts on paper.

Every design begins as a raw sketch. Imperfect, personal and real.

Made to Wear

Not your average tee.

Oversized fits, clean details, and fabric that feels good. Worn in or out.

Eco-Minded

Low impact, big energy.

Printed in the UK using eco-minded processes. No plastic, no wasteful extras

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STAY IN THE LOOP

Miss a drop, regret it later. Stay plugged in for early access, limited runs, and all the stories behind The Brand New Generations.

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