The Story Behind the Olive Tee

It all started with my unexpected love for Perelló olives.

One day, I ordered a tin of them on Gorillas and honestly, I hated them at first. They had this strong, unusual taste that caught me off guard but a few minutes later, I found myself going back for another one. Then another. Before I knew it, I was completely hooked.

Soon, I was buying cans of these little green gems every week. I’d even reuse the pots to hold my paintbrushes & Flowers they looked too good to throw away. Eventually, I painted my own Perelló-inspired artwork, shared it on Instagram and to my surprise… they replied! That small moment of recognition sparked something in me.

That interaction was the start of The Olive Tee.

My first step in turning art into clothing. I sketched a simple olive design inspired by that painting and it quickly became more than just a t-shirt; it became a story about finding beauty and creativity in the everyday.

I can’t wait to create more food-inspired tees that celebrate the things we randomly fall in love with. Let me know in the comments - what's your weirdly addictive food you’d love to see on a tee next?

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#perelloolives #streetwear #artinspiredclothing #foodfashion #southlondonbrand